MARKETING ESSENTIALS CONSORTIUM
"Equip your Non-Marketers (and salespeople) with the Marketing Essentials to Drive Business"May – July
Consortium Registration
July – September
Consortium One-on-One Interviews
September – November
Fall Workshop Series (3)
February – April
Spring Workshop Series (3)
Industrial organizations face significant challenges in marketing due to resource constraints, lack of expertise, and the exodus of knowledge workers. Effective marketing is crucial for competing with large players like Amazon and building brand awareness. Smaller distributors often lack dedicated marketing departments, leading to unexamined and ineffective marketing initiatives. The Texas A&M University Industrial Distribution Program aims to address these gaps by educating industry partners and developing best practices for marketing. This research is vital for understanding how organizations can better market themselves, attract talent, and ensure future profitability.

Lee Allison
Dr. Lee Allison
Dr. Allison is an Associate Professor in the College of Engineering in the Department of Engineering Technology and Industrial Distribution. Her research interests include sales, learning pedagogy, personal branding, ethics and artificial intelligence. With respect to the latter, she is particularly focused at the nexus of these activities and their influence on industrial manufacturers and distributors. This area is of vital concern to The Department of Engineering and Industrial Distribution and our industry partners. Dr. Allison’s interests in these areas emerged from her career working in distribution. That professional experience continues to inform and fuel her passion for teaching and researching in these areas, as well as her weekly podcast AI in Supply.
Dr. Allison earned a Ph.D. in Business Administration – Marketing from The Spears School of Business at Oklahoma State University, MBA and BBA degrees in Finance | Economics from the University of Texas at El Paso, and was recognized as the Finance and Economics student of the year upon tandem to receiving her master’s degree.
She has presented and published in the national proceedings of various refereed academic conferences, and her work has been published in the Journal of Personal Selling & Sales Management, Industrial Marketing Management, the Journal of Business Research and others.
From 2016-2023, Dr. Allison was the endowed Karl D. Bays Professor of Business at Eastern Kentucky University, where she worked to establish the Berman Center for Professional Sales, serving as the center’s first Executive Director. As a tenured Associate Professor of Marketing at EKU, she taught sales management, marketing principles, services marketing, qualitative research, digital marketing, and quantitative marketing research as well as graduate courses in marketing and communications.
In August 2023, she proudly joined Texas A&M University where she teaches manufacturer | distributor relations, and works with industry through her research consortia offerings through the Thomas and Joan Read Center for distribution Research and Education. Her most recent consortium, “The AI Revolution Meets Industrial Distribution’s Non-Programmers” is accepting registrations. If this is a priority topic for your organization, contact her today to learn more!
Lee Allison
Dr. Lee Allison
Dr. Allison is an Associate Professor in the College of Engineering in the Department of Engineering Technology and Industrial Distribution. Her research interests include sales, learning pedagogy, personal branding, ethics and artificial intelligence. With respect to the latter, she is particularly focused at the nexus of these activities and their influence on industrial manufacturers and distributors. This area is of vital concern to The Department of Engineering and Industrial Distribution and our industry partners. Dr. Allison’s interests in these areas emerged from her career working in distribution. That professional experience continues to inform and fuel her passion for teaching and researching in these areas, as well as her weekly podcast AI in Supply.
Dr. Allison earned a Ph.D. in Business Administration – Marketing from The Spears School of Business at Oklahoma State University, MBA and BBA degrees in Finance | Economics from the University of Texas at El Paso, and was recognized as the Finance and Economics student of the year upon tandem to receiving her master’s degree.
She has presented and published in the national proceedings of various refereed academic conferences, and her work has been published in the Journal of Personal Selling & Sales Management, Industrial Marketing Management, the Journal of Business Research and others.
From 2016-2023, Dr. Allison was the endowed Karl D. Bays Professor of Business at Eastern Kentucky University, where she worked to establish the Berman Center for Professional Sales, serving as the center’s first Executive Director. As a tenured Associate Professor of Marketing at EKU, she taught sales management, marketing principles, services marketing, qualitative research, digital marketing, and quantitative marketing research as well as graduate courses in marketing and communications.
In August 2023, she proudly joined Texas A&M University where she teaches manufacturer | distributor relations, and works with industry through her research consortia offerings through the Thomas and Joan Read Center for distribution Research and Education. Her most recent consortium, “The AI Revolution Meets Industrial Distribution’s Non-Programmers” is accepting registrations. If this is a priority topic for your organization, contact her today to learn more!
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Maria Rouziou
Maria Rouziou
Dr. Maria Rouziou is an Assistant Professor in the Department of Engineering Technology & Industrial Distribution at Texas A&M University. She can be reached at her office in FERM 203C or via email at maria.rouziou@tamu.edu.
After working in healthcare as a sales representative and account manager, she earned her Ph.D. from HEC Paris and completed a post-doctoral fellowship at Owen School of Management at Vanderbilt University. Her research areas include salesforce management, compensation, entrepreneurial selling, intra-organizational relationships, and sales enablement. Her work has appeared in various academic outlets, including Entrepreneurship Theory & Practice, Marketing Letters, Journal of Business Research, and Journal of Personal Selling and Sales Management, among others. Dr. Rouziou’s insights have also been featured in a variety of non-academic business publications, including Harvard Business Review France, La Gestion, and Training and Development (TD) Magazine. She teaches courses in personal selling, sales management, and B2B marketing to undergraduate, graduate, and professional students.
Recently, Dr. Rouziou has been involved in organizing sales competitions for engineers and technical sales students at Texas A&M University, highlighting her commitment to practical education in the field.
Maria Rouziou
Maria Rouziou
Dr. Maria Rouziou is an Assistant Professor in the Department of Engineering Technology & Industrial Distribution at Texas A&M University. She can be reached at her office in FERM 203C or via email at maria.rouziou@tamu.edu.
After working in healthcare as a sales representative and account manager, she earned her Ph.D. from HEC Paris and completed a post-doctoral fellowship at Owen School of Management at Vanderbilt University. Her research areas include salesforce management, compensation, entrepreneurial selling, intra-organizational relationships, and sales enablement. Her work has appeared in various academic outlets, including Entrepreneurship Theory & Practice, Marketing Letters, Journal of Business Research, and Journal of Personal Selling and Sales Management, among others. Dr. Rouziou’s insights have also been featured in a variety of non-academic business publications, including Harvard Business Review France, La Gestion, and Training and Development (TD) Magazine. She teaches courses in personal selling, sales management, and B2B marketing to undergraduate, graduate, and professional students.
Recently, Dr. Rouziou has been involved in organizing sales competitions for engineers and technical sales students at Texas A&M University, highlighting her commitment to practical education in the field.
Click image above to learn more